BEYOND THE BRAND

ABOUT CELLAR 72

Welcome to Cellar72, Raleigh's premier destination for curated, and high-end wines. Founded by Brad, a WSET LEVEL 2 Sommelier with a deep passion for the world of wine, Cellar 72 is more than just a shop—it's an immersive experience designed for wine enthusiasts of all levels.

Our Story

Inspired by Brad's birth year, Cellar 72 reflects our commitment to timeless quality and sophistication. With years of expertise in online retail, wine distribution, and brick-and-mortar shops, Brad has created a space where wine lovers can explore exceptional selections and discover new favorites. Brad's journey began in the early 2000s with his first online retail company, pioneering the way for wine e-commerce. Over the years, he has built and sold multiple wine businesses, including a wine distribution company, his own wine brand, and several wine shops and restaurants. His extensive experience across all tiers of the wine industry has equipped him with a deep understanding of the intricacies of wine selection, distribution, and retail.

Our Mission

At Cellar 72, our mission is to provide a curated selection of everyday to high-quality wines that cater to both connoisseurs and casual enthusiasts. We believe that wine is more than just a beverage; it's an experience, a story, and a journey. Our goal is to bring you closer to the world of wine through personalized service, expert recommendations, and exclusive events.

Our Selection

At Cellar 72, we take pride in offering a carefully curated collection of wines that you won’t find anywhere else. Our inventory features:

  1. Rare Vintages: Unique and hard-to-find wines for the discerning collector.
  2. Exclusive Releases: Limited edition wines available only through our boutique.
  3. Curated Selection: Expertly chosen wines from renowned regions around the globe.

Each bottle is selected for its exceptional quality and unique story, ensuring that every sip is a memorable experience.

Experience Wine Like Never Before

Located in one of Raleigh's most prestigious neighborhoods, Five Points, Cellar 72 provides a welcoming atmosphere where you can explore our collection and attend engaging tastings. Whether you're a seasoned connoisseur or just beginning your journey into the world of wine, we invite you to join us at Cellar 72 and discover your next favorite bottle.

Our Philosophy

Wine is a journey, and at Cellar 72, we are your guide. We believe in the importance of personal connections and strive to create a welcoming environment where you can explore, learn, and enjoy. The team, led by Brad, a WSET Level 2 Sommelier, is dedicated to providing you with the best possible wine experience.

Visit Us

Located in one of Raleigh's most historic districts, Cellar 72 is your local destination for fine wines. Our boutique shop offers a welcoming atmosphere where you can explore our collection, attend tastings, and receive personalized recommendations from Brad himself.

Get directions